Tips on Creating Effective Advertising Signs
Posted By admin on November 18, 2011
Creating effective advertising signs takes a lot of craft. Simply putting up a sign won’t do it anymore, especially with the presence of competing brands that are clamoring for the same kind of attention. Making sure that your sign accomplishes its purpose of attracting customers and building business then becomes essential.
Signages can be a very effective and affordable means of advertising, no matter how simple a sign may be. However, many people do not realize the many factors to consider during the design process of a signage. Here are tips on how to make your sign more effective and in addition, get the best results for your advertising expenses.
A sign only has literally less than ten seconds to get the message it wants to convey. This is also the length of time a person drives or walks past your sign. Make sure to keep the message precise and clear or else you would have lost your opportunity to get your message across.
Go over your main message a dozen times and get rid of words that are not necessary. Get down to the essence of your statement and stick to it. Plus, make sure your message is clearly visible and legible, adapting the ‘less is more’ concept.
It won’t hurt to add an “attention grabber” to the equation. You need something that will make people actually look at your sign as its colors just won’t do the trick by themselves. This means headlines and graphics for extra “oomph” to the advert.
Although beautiful women have absolutely nothing to do with beer and cars, they are often used in many advertising promotions because they catch the attention of viewers. A catchy headline can also work the same way. These efforts are effective in drawing the eye to the sign and eventually towards the message you want to project.
Although you may not have control over who will see your sign, you may still control whose attention you grab with your message. This means your message and sign design should be crafted to reach your target audience. Different target markets require different strategic messages (or language) to effectively reach them.
Many advertisements neglect the importance of having plenty of white space in a sign. Although headlines and graphics are great, white space has fewer distractions, making it a great way to catch the attention of viewers. Too many graphics will just pull them away from the message you want them to take notice of so remove all unnecessary wording and graphics to force your reader’s attention back to the main message.
Now aside from your actual sign, the location of your sign can make a huge difference as well. You’ll want to key your sign in the line of sight of your incoming audience, making sure that their view is unobstructed. People would not pay attention to a sign that requires extreme effort to see, so make sure your sign will easily be noticed.
Signs are still a very effective way to reach a large number of potential customers. There is something left with the authenticity and rawness of a simple signage. A strategic design with an equally well-designed execution will surely result to a sales increase for the brand.
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